HERO™ Mobile App for iOS and Android Leverages Social Media, Crowd
Sourcing and Geo-Location to Provide Important Tool in Times of Need

SALT LAKE CITY — June 26, 2012 — Apptooth (www.apptooth.com), a leading mobile app
development studio today launched a new patent-pending mobile application called Hero™
available in the Apple App Store for iPhone, iPad, iPod and Google Play for Android.

Hero™ Features Summary:

• Users can invite friends and family to be their “Heroes” from numerous social media networks
including Facebook, Google+ and Twitter.
• Upon pressing the HERO icon on a smartphone in times of need, the user can share instant
video, audio and GPS coordinates to his or her social network and other HERO app
users within a five-mile radius – powered by geo-location technology.
• Track real-time location of your Facebook friends and family – your Hero network.
• The app is a unique combination of powerful social networking, crowd-sourcing and geo-
location features.
• Hero™ can be downloaded for FREE in the Apple App Store for iPhone, iPod, iPad and
Google Play for Android.
• Developed by mobile app development studio Apptooth, http://www.apptooth.com.

With the rise of social media and use of mobile devices, individuals have the ability to serve
as the eyes and ears during times of need. Time is of the essence in cases of abductions,
robberies, stolen property, car accidents, lost pets and numerous other similar situations.

Mobile app developer Apptooth today introduced HERO™, a mobile app that provides the ability
to instantly stream live video, audio and GPS coordinates from a smartphone to all your Heroes
and even the crowd around you within five-miles.

The new technology is endorsed by Elizabeth Smart partnering with Brett Tolman former U.S.
Attorney who spearheaded the prosecution of her abductor. Elizabeth’s abduction and recovery
motivated parents, law enforcement, and worldwide leaders to focus on child safety. In the
10 years since her abduction, Smart has become an advocate for change and through the
Elizabeth Smart Foundation has helped increase awareness of personal safety and how to
prevent abductions.

“In times of need, with a simple tap of an icon, the user of the HERO app can instantly share
video, audio and GPS coordinates, capturing vital information and sending it to the user’s social
network and to other HERO subscribers within a five-mile radius,” said George Matus, Apptooth
Founder and CEO. “Subscribers can select a range of features including emergency, custom
and instant crowd alerts; HERO tracking; Facebook login and alert and location mapping. Uses
of the HERO app can apply to a variety of scenarios including child abduction, robbery, assault,
car accidents as well as less serious situations such as a lost dog, flat tire, etc… HERO is a
powerful tool combining Social Media with Crowd-Sourcing and Geo-location technology on a
smartphone.”

To download Hero™ for free, visit www.apptooth.com/Hero and click on the Apple App Store
icon for iPhone, iPad or iPod or the Google Play icon for Android.

About Apptooth
Apptooth is a leading app development company specializing in producing some of the
world’s best-selling mobile apps in a variety of platforms. For more on Apptooth, visit
www.apptooth.com or like on Facebook at www.facebook.com/apptooth.

THE HERO APP IS NOT AN EMERGENCY SERVICE AND DOES NOT REPLACE ANY LOCAL AUTHORITIES, MISSING
PERSONS NOTIFICATIONS OR NATIONAL AMBER ALERTS. APPTOOTH ENCOURAGES YOU TO FIRST CALL 911 AND/OR
CONTACT THE APPROPRIATE LOCAL AUTHORITIES IN THE CASE OF ANY SERIOUS EMERGENCY. SEE HERO™ TERMS
AND CONDITIONS AND PRIVACY POLICY IN THE APP FOR ADDITIONAL INFORMATION.

Always from the heart

Elizabeth Smart held a press conference on the steps of Utah’s Capitol Building, addressing President Obama’s comments over the weekend regarding the Penn State child abuse scandal. Obama addressed that it is to be every persons “number one priority” to protect children.
Smart emphasized the importance of empowering children with education and tools that will help to protect them in dangerous situations through the radKIDS program. Smart also challenged that if the nation’s top priority is to protect children, Obama and Congress and government officials should ensure that resources for the Internet Crimes Against Children Task Forces are fully funded. Smart also asked President Obama, Congress and government officials to declare a State of Emergency and dedicate all resources available to rescuing children who are being sexually abused, raped and exploited. In response, Smart received tremendous support from the media and fellow child safety advocates.



On many occasions the focus of these cases quickly moves from the abused child, to the protection and financial integrity and reputation of the institution or system. The continual support from society especially parents, teachers, community leaders and government officials is critical in resolving child safety issues. Giving our children the gift of safety education and empowering them to stop predators is priceless.

National Response

SALT LAKE CITY TRIBUNE
Elizabeth makes a passionate plea to allow schools funding for programs such as radKIDS. “I commend our president for taking a stance and ask all of America to take to heart his counsel,” Smart said. “The very best way to protect our kids is to empower them …” Read the article here.

THE DESERET NEWS
Elizabeth makes a courageous call to action stating that Obama needs to “put his money where his mouth is,” regarding his comment about each individual making child safety their “number one priority.” Read the article here.

THE DAILY HERALD
This scandal emphasizes the need for people to report crimes against children instead of looking the other way. “Too often, she said, people decide to ignore abused children because it’s difficult for them to understand why it has happened, or they convince themselves that somebody else will report it.” Read the article here.

KSL.COM
Elizabeth takes action upon hearing the news of the Penn State Scandal. “It makes me feel terrible any time I hear about a child being abused,” said Smart. She calls on President Obama to declare “a national emergency” to rescue children who are victims of sexual abuse and exploitation. Read the article here.

Elizabeth Smart responded to President Obama’s comments over the weekend regarding the Penn State scandal at the Utah Capitol Building this afternoon. Obama’s statements detailed that people’s “number one priority has to be protecting our kids” and that the allegations against Sandusky should motivate the nation collectively to do “some soul-searching.” He encouraged every individual to “take responsibility for making sure our kids are protected.”



In today’s press conference, Smart emphasized the importance of empowering children with education and tools that will help to protect them in dangerous situations through the radKIDS program. Smart also asked President Obama, Congress and government officials to declare a State of Emergency and dedicate all resources available to rescuing children who are being sexually abused, raped and exploited.



We have tremendous compassion for the child sex abuse victims involved with the Penn State scandal and others –even those being held and tortured by child pornographers– throughout our country and even the world.

We believe the developments of the past week are an important wake-up call. We as a country and our president and elected officials need to take drastic and immediate action to truly make protecting our children our No. 1 priority.

2011 Crimes Against Children Conference Keynote

Elizabeth Smart was the Keynote Speaker at the 2011 Crimes Against Children Conference

Goals of the Crimes Against Children Conference:

Providing Professionals the Instruction, Information and Strategies They Need to Protect Child Victims and Prosecute their Offenders.

A nationally and internationally-recognized conference for professionals from the fields of law enforcement, prosecution, child protective services, social work, children’s advocacy, therapy, and medicine who work directly with child victims of crime.

Click image below for more videos on our Vimeo Channel:

Elizabeth Smart on W7 ABC NY

Julie Townsend, network spokeswoman, told The Associated Press on Thursday that Elizabeth can provide viewers with a unique perspective.

“We think she’ll help our viewers better understand missing persons stories,” Townsend said in a telephone call. “This is someone with the perspective to know what a family experiences when a loved one goes missing.”

Here is what Elizabeth had to say about this opportunity: “I am looking at all the different options and trying to decide where I can make the biggest difference, where I can have the biggest effect for good,”

Elizabeth will go on air with Good Morning America on July 14 to further discuss her goals in this role as well as the creation of the Elizabeth Smart Foundation.

Over 20 years ago, the Crimes Against Children Conference started with just 50 attendees. That year, 2 speakers – Brian Killacky and Ken Lanning – provided training to this small group of law enforcement professionals.

Conference faculty has now surpassed 200 with an unmatched variety of workshops presented each year. In addition to traditional topics in the field of crimes against children, we have added 7 unique tracks of computer lab training for those professionals working on internet-related crimes against children.

During the years since its beginnings, the Crimes Against Children Conference has established a reputation among professionals for high-quality training and great networking opportunities.

Join us for the 23rd Annual Crimes Against Children Conference – August 8 – 11, 2011 at the Sheraton Dallas Hotel.

Since 1988, professionals involved in the investigation, prosecution and treatment of crimes against children have been coming in growing numbers to receive training at this premiere conference. We continue to see record attendance each year with 2010 setting an all-time high of nearly 3,500 participants.