Elizabeth Smart appears on HLN to talk about the Hero™ app

HERO™ Mobile App for iOS and Android Leverages Social Media, Crowd
Sourcing and Geo-Location to Provide Important Tool in Times of Need

SALT LAKE CITY — June 26, 2012 — Apptooth (www.apptooth.com), a leading mobile app
development studio today launched a new patent-pending mobile application called Hero™
available in the Apple App Store for iPhone, iPad, iPod and Google Play for Android.

Hero™ Features Summary:

• Users can invite friends and family to be their “Heroes” from numerous social media networks
including Facebook, Google+ and Twitter.
• Upon pressing the HERO icon on a smartphone in times of need, the user can share instant
video, audio and GPS coordinates to his or her social network and other HERO app
users within a five-mile radius – powered by geo-location technology.
• Track real-time location of your Facebook friends and family – your Hero network.
• The app is a unique combination of powerful social networking, crowd-sourcing and geo-
location features.
• Hero™ can be downloaded for FREE in the Apple App Store for iPhone, iPod, iPad and
Google Play for Android.
• Developed by mobile app development studio Apptooth, http://www.apptooth.com.

With the rise of social media and use of mobile devices, individuals have the ability to serve
as the eyes and ears during times of need. Time is of the essence in cases of abductions,
robberies, stolen property, car accidents, lost pets and numerous other similar situations.

Mobile app developer Apptooth today introduced HERO™, a mobile app that provides the ability
to instantly stream live video, audio and GPS coordinates from a smartphone to all your Heroes
and even the crowd around you within five-miles.

The new technology is endorsed by Elizabeth Smart partnering with Brett Tolman former U.S.
Attorney who spearheaded the prosecution of her abductor. Elizabeth’s abduction and recovery
motivated parents, law enforcement, and worldwide leaders to focus on child safety. In the
10 years since her abduction, Smart has become an advocate for change and through the
Elizabeth Smart Foundation has helped increase awareness of personal safety and how to
prevent abductions.

“In times of need, with a simple tap of an icon, the user of the HERO app can instantly share
video, audio and GPS coordinates, capturing vital information and sending it to the user’s social
network and to other HERO subscribers within a five-mile radius,” said George Matus, Apptooth
Founder and CEO. “Subscribers can select a range of features including emergency, custom
and instant crowd alerts; HERO tracking; Facebook login and alert and location mapping. Uses
of the HERO app can apply to a variety of scenarios including child abduction, robbery, assault,
car accidents as well as less serious situations such as a lost dog, flat tire, etc… HERO is a
powerful tool combining Social Media with Crowd-Sourcing and Geo-location technology on a
smartphone.”

To download Hero™ for free, visit www.apptooth.com/Hero and click on the Apple App Store
icon for iPhone, iPad or iPod or the Google Play icon for Android.

About Apptooth
Apptooth is a leading app development company specializing in producing some of the
world’s best-selling mobile apps in a variety of platforms. For more on Apptooth, visit
www.apptooth.com or like on Facebook at www.facebook.com/apptooth.

THE HERO APP IS NOT AN EMERGENCY SERVICE AND DOES NOT REPLACE ANY LOCAL AUTHORITIES, MISSING
PERSONS NOTIFICATIONS OR NATIONAL AMBER ALERTS. APPTOOTH ENCOURAGES YOU TO FIRST CALL 911 AND/OR
CONTACT THE APPROPRIATE LOCAL AUTHORITIES IN THE CASE OF ANY SERIOUS EMERGENCY. SEE HERO™ TERMS
AND CONDITIONS AND PRIVACY POLICY IN THE APP FOR ADDITIONAL INFORMATION.